Pixel Corps TV

Episode Guide

124

January 27th, 2009

A Remote Daisy

The French Maids want to show you how a sub-prime mortgage works, video search stinks on the web, and who's actually watching Veoh?
 
123

January 21st, 2009

Guns, Drugs and DVDs

It's easier to be a pirate, and we'll teach you how to avoid the lawyers. And how to be a one man band.
 
122

January 14th, 2009

Planned Viewerhood

Headaches over 3D, internets on the the TV, and conventions need to step it up.
 
121

January 7th, 2009

The Good, The Ad And the Ugly

Netflix is becoming a verb, Alex is self-funding iPhone applications, and who's going to make the great dry cleaning podcast?
 
120

December 31st, 2008

Cotton, Salt, and a Bubble Machine

Is the Kindle like cheating? We have a 100 megabit stream, and we think Borat's is the best nude scene of all time.
 
119

December 16th, 2008

Adverteasing

Ads in Podcasts, pricing, buying, selling and hot-tubbing with monkeys.
 
118

December 11th, 2008

All Alone

SAG needs to suck it up, Indies should look overseas too, and are we training people to be pirates?
 
Running time: 1:04:11
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January 7th, 2009

The Good, The Ad And the Ugly

Daisy Whitney
Alex Lindsay

Netflix is becoming a verb, Alex is self-funding iPhone applications, and who's going to make the great dry cleaning podcast?

1 Comment

Podcasting Producer Tips (loose transcription)

Submitted by brisbaneGrant on Fri, 01/16/2009 - 13:29

Just in case you think I only have negative comments about the new format. There were some interesting tips in this week's show. Apologies for the looseness of the 'transcription'.

PODCAST TIPS - This Week In Media 121 /twim121

Hosting styles for information podcasts - more structured, informal conversational, no format, strict format, loose guidelines, conversational tone, interview style?

Depends on Host (most important) and Audience. This Week In Science is conversational coverage of the news, variety style, but fairly informal, loose flowing - knowing the audience, the two hosts riff off each other and that's their style, Audience appreciates that, Comedy Central audience, looking for something casual, funny, but get news at the same time. But a podcast for scientists, will want specific information, not extraneous stuff, so it would be more formatted, with written content, read off a script. As a host, I'm looking for an audience as a function of what podcast I'm doing.

Life Zero is 3 people talking about lifestyle design, no real structure, have an outline and talking points. Each person has different personality and provides different perspectives to talk about. That Post Show is more structured and intentional, a once a month, discussion about post production with people who are in post production, roundtable discussion, very informal, an outline agenda, but not set in stone. The one on screenwriting (two guests) talked for 48 minutes before the host said a word. But the audience, even though it's once a month and long form, is overtaking all his other shows combined. So maybe there was a void and something like that was needed.

Pixel Corps does a lot of different formats. For audio, eg. MacBreakWeekly, the host can just sit down and start talking and people are interested in listening. He has a list, that everybody pushes to during the week, so the guests know what's coming. There's some format - news, picks for the week, loose format, people like the ratholes (that's the feedback).

TWiP is the other extreme - there's wiki that is literally 'you will be in this zone at 5 minutes, 17 minutes, 24 minutes, 43 minutes. We sometimes stretch that. It's an experiment and it works really well. What great is - it's much easier to have a good show, reproducible, if there's a lot of structure to it. If you know you're going to have this stuff here and this stuff there, then you're not thinking about 'how am I going to create an hour show?' What's the news? Who are we going to interview? What questions do we have to answer? That's the big chunk of it, then there's in-between, it lets you remind people we're on Flickr, audience polls, it's very radio formulaic, it can get kind of square and we're constantly tweaking it - make this longer, add this in, move stuff around - so it doesn't get stale. But at the same time, it's very rigid. The producer is able to do that and that's a much easier way to run a show. This show has a list of stories to cover and we go through whatever we get through and might not fit into a more rigid format. And when we tried to keep it more structured and to a time limit, the host was said to be too controlling, cutting people off at a time limit, the listeners didn't like it. They knew that people had more to say.

It's like desert. You can have the same ingredients, give them to different chefs and come up with different 'tasty things' - it really depends on who's cooking.

What purpose does a podcast serve? When does podcasting work for business?

Small businesses working out where to spend their precious resources. We're going to see more businesses shifting to online video - whether they're producing their own... customer testimonials, whatever... when does it come up as an option? Should we podcast? What kind of business would be appropriate to start a podcast? Not just individuals, journalists, but businesses as well?

Everybody should be thinking of ways to speak to their constituents. The question is whether you want to be the podcast or participate in the podcast or a bit of both. eg. if you're Volkswagen, if it's not seen as impartial, if it's seen a marketing spiel, people won't listen.

There have been some very successful small companies that do very well with their own podcasts, e.g. Blendtec and 'Will It Blend?' They have increased sales by 700% and brand recognition has gone through the roof. Behind the counter at Starbucks today I saw a Blendtec blender. They're everywhere. They have millions of views on YouTube and they're making money from their marketing, they're selling DVDs of their marketing videos. Could it work for other businesses? Yes, a Dry Cleaning business could do a similar thing...

If you can be creative, like Blendtec were creative about their business. It depends on how you approach it and whether you're able to do that. Some people are and some people aren't. If you fall into the group where you aren't, then you should approach someone who can integrate you into their show, or an ad at the beginning or end.

Like the web site of the 90s, when people thought if I build it, they will come. The same thing is happening with podcasts - there has to be quality. If you aren't the person who should be hosting that podcast, then find somebody else to do it, or find a way to do it better.

You do have to have a web page, now, or people won't think you exist. But people won't necessarily come to you. More important than having an address. And almost as important as having show notes for your podcast. We just haven't gotten there yet...

If you want to insert advertising, sometimes you have to design a show around a natural break, so the advertising isn't too disruptive.

How to be your own best evangelist? New media producers are spending more time deciding which microphone to use, when they should really be out there filming something and editing it up.

Do pay attention to quality, but you don't need expensive gear to achieve it. Don't compare down (to YouTube, for example), compare up to 'broadcast'.

[Don't buy gear, borrow it.] Know the limitations of the equipment and know how to give it production value. You get that experience by actually shooting, not by reading specs on a camera. Get out and do the work.